The Ideal Image Sizes for Social Media Posts

The Ideal Image Sizes for Social Media Posts

July 19, 2019 Uncategorized 0

Everyone wants to create great-looking social media content, to make it easier, we’ve provided a list of the ideal image sizes for social media posts.

For more details and tips on creating the perfect image for you posts, click the platform name below to jump to the relevant section.

Facebook

  • Sharing images: 1200 x 628 pixels
  • Sharing links with an image: 1200 x 628 pixels
  • Sharing stories: 1080 x 1920 pixels

Twitter

  • Sharing a single image: 1200 x 675 pixels
  • Sharing multiple images: 1200 x 675 pixels
  • Sharing links with an image: 800 x 418 pixels

Instagram

  • Sharing square images: 1080 x 1080 pixels
  • Sharing horizontal images: 1080 x 566 pixels
  • Sharing vertical images: 1080 x 1350 pixels
  • Sharing stories: 1080 x 1920 pixels

LinkedIn

  • Sharing images to a company page or personal profile: 1104 x 736 pixels
  • Sharing links with an image to a company page or personal profile: 1200 x 628 pixels

A guide to social media image sizes for your posts

So, you’re starting to post on social media?

There are several other images sizes to consider such as profile pictures and cover photos. But for now, we’re just going to focus on making sure the images you’re posting look great.

Ideal Facebook image sizes

Whilst it’s certainly the largest, Facebook is also still one of the most influential social networks around. The competition here is usually established, meaning creating a post that garners attention and engagement requires a great looking and relevant image.

Sharing images: 1200 x 628

Whether you’re sharing images in landscape, portrait or square, Facebook will resize it to 500 pixels wide and scale the height to suit.

Don’t worry too much if your images don’t meet the specifications above as the majority of images shared on Facebook will look good in the News Feed (thanks Facebook!). But for those superstar posts that have to look just perfect, we recommend images which are 1200 x 628 pixels.

If you’ve not got access to tools such as Adobe Photoshop, which can be expensive if you’re just starting out, we recommend Pixlr. What it lacks in some of the pro features of other solutions, it makes up in that it’s free. There is a good range of stock imagery to work with, great preset filters and overlays which you can use to make your images feel more unique and on brand.

Sharing links with an image: 1200 x 628 pixels

You’ll probably already be aware that when you share a link, Facebook will show an image in the link preview.

The ideal dimensions are 1200 x 628 pixels, however, Facebook will crop and resize the image preview to 500 x 261 pixels, cropping from the bottom. So, try to keep the important parts of the image towards the top.

Facebook uses the Open Graph tags for link to determine which image to use for the link preview. For help with Open Graphs, check this guide to Open Graph protocol.

We really like using the Yoast SEO plugin for WordPress which makes it quick and easy ensure Facebook is using great-looking images for your blog.

If you’re creating carousel posts, each image is cropped to a 300 x 300 pixel square.

Facebook Carousel gif
Credit: GIPHY

Sharing stories: 1080 x 1920

Although it’s still up for debate about how successful the launch of Facebook stories has been, Stories are here to stay. This Digiday article argues that because they’re still new, there’s less competition, resulting in lower costs and ultimately increased ROI.

Stories take up the entire phone screen, meaning the ideal size is 1080 x 1920 pixels.

Facebook stories
Credit: TechCrunch

Ideal Twitter image sizes

  • Sharing a single image: 1200 x 675 pixels
  • Sharing multiple images: 1200 x 675 pixels
  • Sharing links with an image: 800 x 418 pixels

Sharing a single image: 1200 x 675 pixels

Like all social media, images have a huge impact on the performance of your posts. In fact, this study from Twitter found that adding a photo to a tweet increased the likelihood of getting a retweet by 35%.

If you’re sharing an image on Twitter, it’s a good idea to use the mobile specification rather than the desktop specification. Mainly due to the fact that the mobile specifications work on both mobile and desktop, whilst desktop following the desktop specifications may result in cropping. Twitter is predominately used on mobiles too, as the below tweet from WSJ Tech highlights.

The ideal size is 1200 x 675 pixels and the minimum size is 600 x 335 pixels. It’s always better to stay on the larger side as your images will look better when expanded.

Twitter has been working hard to make its platform more user-friendly, particularly when it comes to images. We can’t figure out why (we’re looking at you Instagram). One of these improvements is using machine learning to crop your images, ensuring the most interesting part of the image is front and center.

A growing trend on Twitter is the use of GIFs. When you consider using GIFs increases engagement by 55%, it’s not hard to see why. Twitter offers a wide choice of GIFs, but you can use your own just as easily as posting a picture. We like free to use Ezgif to crop, resize and even turn video in GIF format.

Sharing multiple images: 1200 x 675 pixels

Not too many changes with this one, the ideal size is 1200 x 675 pixels.

However, something to consider is Twitter will crop images depending on how many images you post in a single tweet, meaning they will appear different on your followers feed. Below is an example from Twitter on how they will look.

Multiple images twitter
Source: Twitter

Sharing links with an image: 800 x 418 pixels

The ideal size for link previews on Twitter is 800 x 418 pixels.

Link previews, or cards, show a headline, photo and when on a desktop a description. The photo is pulled from the website, that’s if it has the appropriate Twitter cards code. The information is pulled via HTML tags, usually the same that are being used to display links on Facebook.

Again, we use Yoast SEO WordPress plugin to do this.

You can preview how your content and images will look on a Twitter Card by using Twitters card validator.


Ideal Instagram image sizes

  • Sharing square images: 1080 x 1080 pixels
  • Sharing horizontal images: 1080 x 566 pixels
  • Sharing vertical images: 1080 x 1350 pixels
  • Sharing stories: 1080 x 1920 pixels

Sharing images: 1080 pixels wide

Instagram is one of the fastest-growing, most engaging platforms there is at the moment. As Instagram is predominantly an image-based platform, it’s important to get it right.

It’s also important to think about how on brand your images are. Some company’s like Aldi follow a theme for all of their posts, whilst others simply post image updates. There’s no right or wrong here, but being consistent could really make your Instagram page look trendy and appeal to more users.

All Instagram images are the same width, the size of your phone screen. The ideal width is 1080 pixels. Be warned, if your image is less than 320 pixels wide, Instagram will enlarge it, making it look pixelated.

Keep your image height between 566 and 1350 pixels (with a width of 1080 pixels) and Instagram will avoid all cropping and resizing.

Sharing stories: 1080 x 1920

Instagram Story
@nikewomen‘s Instagram story

Instagram stories take up the full phone screen, making the ideal size 1080 x 1920 (aspect ratio of 9:16).

Instagram places your logo and buttons in the 250 pixels of the top and bottom of your image so remember when designing your Instagram Stories to keep this area clear of text.

We really like using StoryArt to create Instagram Stories. It’s got a huge variety of templates to create great looking and animated stories that suit your brand.


Ideal LinkedIn image sizes

  • Sharing images to a company page or personal profile: 1104 x 736 pixels
  • Sharing links with an image to a company page or personal profile: 1200 x 628 pixels

Sharing images: 1104 x 736 pixels

There is some debate around what the ideal image size is for LinkedIn, however, according to a moderator on LinkedIn’s forum, the ideal image size is 522 x 368 pixels (3:2 ratio).

We recommend the image size of 1104 x 736 pixels to ensure that your image looks great on screens with a high resolution.

Sharing links with an image: 1200 x 627

When you share a link, article or blog on LinkedIn the image preview will be scaled and cropped to fit a box of 552 x 289 pixels.

LinkedIn’s own recommendations state that the image used should be at a 1.91:1 ratio. Anything with an image width of fewer than 200 pixels will appear as a thumbnail on the left side of the post.


Get posting

We hope this helps make it easier to create great-looking social media content, build your following and ultimately grow your business.

If there’s something you’d like to see us cover, comment below and we’ll get to it.

Whilst you’re here, we’re experts in doing all of the above. Check out our social media management section of our site. We also offer a free consultation with no strings attached.

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