Category: SEO

B2B Digital Marketing Specialists

Organic or Paid Search Strategy – Which is best for your business?

The goal for the vast majority of marketers, especially those working in the digital sphere of the industry is to achieve a first page search result for their website or business. But, there’s more than one way to skin cat. We’re going to look at whether an organic or paid search strategy is best for…
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January 5, 2020 2

What’s the difference between paid and organic search?

Just what is the difference between paid and organic search? And can these impact your website and business? Put simply, organic search comes from people searching for websites, businesses and blogs in a search engine. Google for example, but also Bing and Yahoo. SEO is the process of influencing these results. Paid search is the…
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November 1, 2019 1