The B2B Blog

B2B Digital Marketing Specialists

inbound marketing

Turn visitors into repeat customers in 4 steps using inbound marketing

Customer’s expectations are continually changing, even in the B2B sphere. Lead generation techniques which would have wowed your sales team even just a few short years ago now fail to impress. Inbound marketing is a modern approach which meets these changing expectations. Here we break down how we turn visitors into repeat customers in 4…
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email marketing

Five tips to improve your B2B email marketing in 2020

The year 2020 has been a challenging one for many of us so far, however, something great has also come out of it: stuck at home, customers are on their mobile phones much more often and enjoy technology at a rate never seen before. This has opened a window of opportunity for email marketing. Although…
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PPC vs SEO

5 signs you should consider changing your PPC agency

In doing some research for a different PPC article, I was surprised at how many PPC agency horror stories I came across. So to help, I thought I’d put together a quick check list of the telltale signs your PPC agency isn’t working for you. If you can complete this checklist, maybe it’s time to…
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B2B Marketing Trends 2020

B2B Marketing Trends in 2020 – 5 things you need to know

B2B marketing has drastically changed over the past decade. Many companies have struggled to keep up with the pace change. Gone are the days of “we’re not a B2C company, we don’t do that”. B2B buying behaviour has shifted. This article looks at the B2B marketing trends for 2020 and how your company can not…
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Organic or Paid Search Strategy – Which is best for your business?

The goal for the vast majority of marketers, especially those working in the digital sphere of the industry is to achieve a first page search result for their website or business. But, there’s more than one way to skin cat. We’re going to look at whether an organic or paid search strategy is best for…
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What’s the difference between paid and organic search?

Just what is the difference between paid and organic search? And can these impact your website and business? Put simply, organic search comes from people searching for websites, businesses and blogs in a search engine. Google for example, but also Bing and Yahoo. SEO is the process of influencing these results. Paid search is the…
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The Ideal Image Sizes for Social Media Posts

Everyone wants to create great-looking social media content, to make it easier, we’ve provided a list of the ideal image sizes for social media posts. For more details and tips on creating the perfect image for you posts, click the platform name below to jump to the relevant section. Facebook Sharing images: 1200 x 628…
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Social Media Tips

5 simple tips to increase your social media presence

Whether you’re a local coffee shop or Starbucks, it’s become almost impossible to connect with your customer base without the use of social media. So we’ve put together 5 simple tips to increase your social media presence. 1. Create a great looking profile Your profile header could be someone’s first exposure to your business, make…
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